Soulless Figure - Opinions

Modern technologies allow us today to read, watch films, listen to music in digital formats. Experts assumed that the physical equivalents of books, magazines, movie and music discs would be completely gone. But they were wrong.

Despite the vast market for e-books and magazines, the print version remains dominant. The key psychological motive that makes physical brochures more valuable is that we become more attached to the things we own (or crave to possess). We find our psychological expansion in them. Simply put, we experience significant feelings towards a physical carrier - a sense of ownership, a sense of control. And to a soulless figure - no.

The main function of things is to embody the relationship between people, to populate the space where they live

Jean Baudrillard

The Journal of Consumer Research cites several studies by Ozgun Atasa of the University of Basel and Carey Morvedge of the University of Boston that support this. For example, when, after a trip, a tourist receives from a hotel his conditionally free photo in an authentic interior, in gratitude for which he is asked to transfer any amount to the account of a charitable foundation, the recipients of the printed photo transfer amounts more than the owners of a digital photo. When asked why they did this, 86 test participants responded that they endowed “live” photography with greater value.